在这个寒冷的冬天，theMSLAN与世界上知名的人气漫画、芬兰国宝级形象——姆明（MOOMIN），共同庆祝圣诞佳节。他们推出了特别的联名系列——theMSLAN｜MOOMIN“明明很爱你”，这是一种用最温暖舒适方式来驱散寒冷的礼物。

这次合作是theMSLAN首次将时尚单品和二次元文化融合，创造出独特、生动且有趣的火花。"明明"是theMSLAN与MOOMIN之间创造出的新词汇，而"爱"则是这个大雪中的圣诞冬天里最温暖的情感。

二次元文化常常通过羁绊来表达人与人之间深厚的情感，这种羁绊并非束缚，而是一种情感上的陪伴，消除孤寂。在我们的生活中，每一次穿着和选择，都反映了我们对自己和他人的态度。theMSLAN希望借此次跨界联名，与消费者共享一个更为深刻的情感连接。

this time, the brand not only focuses on satisfying consumers' rational expectations but also emphasizes the emotional value of products. In today's era, women are more likely to choose products that resonate with their emotions and values.

by combining the minimalist design language of history and art with modern urban aesthetics, the brand provides a sense of comfort and satisfaction for contemporary women. The designs are natural, unpretentious, and convey a sense of safety without being too complex or overwhelming.

through its unique blend of new retro style and natural comfort in clothing design and lifestyle philosophy, the brand introduces its own aesthetic standards to young women who pursue balanced lives in modern society. By exploring the balance between retro fashion culture and natural lifestyle attitudes, it transmits equally important principles for comfortable self-expression.

with every outfit choice made by young women wearing theMSLAN garments, they can establish a well-balanced system of lifestyle aesthetics.